Rolls-Royce Cullinan
Product training in four parts.
In this extensive training package, Rolls-Royce Head of Marketing goes through every design line, feature and selling point of Rolls-Royce's first all-wheel-drive luxury SUV.
The objective was to provide dealers with a deep understanding of the Cullinan brand. They needed to be able to recognise potential Cullinan customers, identify unique features and benefits of the product and understand the brand story and proposition to sell it with confidence.
The 4 x 5 minute chapters were filmed on location at the RR rotating showroom in London. Oversized soft lighting overhead in combination with copious negative fill gives the footage a nod to the classic car commercial aesthetic – soft gradient fallouts, sharp lines and dramatic contrast.
Prod.Co: Nice Media
Agency: Kineo
Client: Rolls-Royce Motorcars
Producer: Tom Windsor
Camera: David Cox
Production Assistant: Rachel Tucker
Sound: Dave Briggs
Edit & Grade: Vasil Dzhagalov