When you give a little, we can do a lot.

Nobody should have to skip meals so that their children can eat. The cost of living crisis means that many working families are struggling to make ends meet, missing meals and coping without heating.

In the past year, the BEN charity, which provides crisis support to people working in the automotive industry, has helped more than 230 households who couldn’t afford food or heating, and an additional 103 households who would otherwise have become homeless.

The charity asked Morever to create a Christmas fundraising film to highlight the issues faced by many of the families they’re helping. ‘Placeholders’ was developed  to be launched at its annual fundraising ball (the Ben Ball), and on its digital channels. This is the 60'' social cut, you can see the full length version here.

Huge thanks to singer-songwriter Vedran Djurasovic for kindly gifting his cover version of Wonderful Life to the project.

Agency: Morever
Client: BEN

Jamie McKenna, 
Claire Marlowe, 
Frank McKenna, 
Lola McKenna
Leonie Livingstone

Director: Narghi Dotieva
Concept: Abi Mellor, Dan Mellor
Producer: Aiyana Gane
DOP: Ben Liddell
Sound: David Briggs
Runner: Kazz Thompson
Music: Vedran Djurasovic (@vedran07)
Edit: Vasil Dzhagalov

Back to Top