Crowdsaucing & Brand Awareness
Let the people choose the sauce! A social campaign asking Leon's customers to select their new favourite healthy dip. 

This social-first campaign invited the brand's followers to participate in curating their menu — by choosing a new sauce. The client was also looking to combine that with a similarly formatted brand awareness campaign to introduce the ethos of Leon Restaurants: a healthy, fresh and forward-looking place to eat. 

Executive Producer / Director: Jane Gerber
Producer / Production Manager: Sukey Richardson
DOP: Tom Hayward
Camera Assistant: James Kenning
Food Stylist: Karim Boumnijel
Editor: Vasil Dzhagalov
Back to Top