Stroke Changes Everything
Every five minutes, stroke destroys lives.
The cost of stroke can be devastating. This awareness and fundraising campaign tells the story of Chris, who was only 24 when he had his stroke, just one week after the arrival of his newborn son Ashley. The Stroke Association played an important part in his recovery.
The campaign featured multiple tailored variations of Chris's story for targeted application across the organisation's channels, leading to maximised engagement and higher donations.